Apple / Shortcut

Apple TV + Shortcut for the on-demand generation

Apple and Tet collaborated on the joint promotion of the Apple TV and Shortcut, a new on-demand subscription-based service for films, series and TV channels. We were asked to design and develop the minisite for the campaign which promotes the offer to a growing audience of on-demand viewers.

The campaign site was designed under Apple’s brand and product guidelines, and developed with API integration into Tet’s databases.

We delivered the full solution — including concept, UI/UX design, and development. The campaign ran from December 2016 until May 2017.

Typefaces used

Graftik has helped us and Apple in creating a successful campaign website, and have turned into a reliable partner over the past few years.

Antons Fedorenko
Tet, Head of Digital Development and Marketing Department